Social Proof

What is "social proof"?

I first encountered the term in Neil Straus's book, "The Game", a book about pickup artists. Social proof refers to relying on others around you to indicate whether something is valuable or not.

For example, you walk into a pub on a Saturday night and see a band playing in a full room, everyone having a good time. You therefore make the assumption that they are a great band, and they will make your wedding reception  "happen", because the room is full of people enjoying themselves. The assuption that they are a great band is an example of "social proof". You are not basing your judgement on the band's performance or their appropriateness, you are basing it on the people around you and their emotional reaction.

That's the basis behind all marketing. For example,you have seen so many images of skinny people laughing and having a great time while drinking Coca-Cola, that you make the assumpton that Cola-Cola must be a valuable drink.

Or, your friends on New Year's Eve wants to book Jellybean Jam, because they are expensive and unavailable. That's social proof that they are the band to hire.

Anyone who is on television can charge double, because of social proof. (If they are on TV, they MUST be good).

Most of the time, people have no idea of what's good or bad, they just run with what everyone else is reacting to. That's "social proof".



sydney wedding band
sydney bands for hire
bands sydney
bands sydney hire
jazz band wedding sydney
wedding band music sydney
best wedding band sydney
sydney bands jazz
party band sydney
sydney party bands
sydney function bands
sydney corporate jazz wedding band
vibe wedding band
Slide McBride
www.slidemcbride.com